We’ve learned a lot in this time together. We’ve worked through blogging, Facebook, Twitter, Pinterest, Snapchat, posting strategy, posting evaluation, and ethics. So what all have we learned? Whether it was blogging or Snapchat or posting strategy, there are a few consistent tools you need when working with any kind of social media for your organization.
- Know Your Audience. Needless to say that regardless of what your topic or organization is when posting, you need to know who you’re addressing. Knowing your audience will determine what you post, when you post it, and also where you post it. Who does your topic affect? Who is going to care about your information? Different audiences will require different needs.
- Be Knowledgeable. Regardless of what your page or blog may be about (be it a topic or an organization), you want to know what you are talking about. You won’t know everything there is to know right from the beginning so do your research. Whether it is going online to find more information on your topic or just looking more in depth into your organization, you want to keep learning. Doing research also will make you more credible and save you some grief in the long run.
- Stick to Plain Language. A media writing guide by the CDC says that it is super important to use plain language when using any kind of social media. No one wants a bunch of jargon or long- technical terms thrown at them, Use language that engages your reader without talking over their heads. This can go for tone as well. It’s important to keep it conversational while still being informative.
- Be Interactive. The whole purpose of social media is to create something more than just spewing information on a website. Social media creates an opportunity for communication between an organization and its audience to go from a one-way communication to a two-way communication. Social media allows for people to communicate with an organization directly while also interacting with people following the page. Being interactive can come in many forms whether you want to create a poll, use infographics, post questions, or ask for feedback, there are a whole list of ways to be interactive with your audience.
- Keep Track of What’s Working. It’s important to keep track of the progress and success of your page. Analytics is a new way to keep track of what is and what is not working on your different social media pages. You can track what people like, what posts got shared the most, and what got the most attention. This is useful because it allows you to keep track of what posts are doing well and what people liked the most. You would’t want to waste time making posts that people aren’t responding well to when you could be producing content similar to those that were doing well.
While social media can be confusing at times, it is worth the success that comes from using it. Social media offers a chance for organizations to branch out and brand themselves online. Onward to success.