Snapshot of Snapchat

img_1578Screenshot your success.  Snapchat is becoming much more than just animal filters and the rainbow mouth filter.  Snapchat is making its way into the business world as one of the fastest growing social networks with over 100 million users

Now you may be thinking, “How can Snapchat really help my business?  Isn’t it just sending pictures to people?”  Yes and no.  Snapchat offers a unique platform that gives you a chance to visually connect with your audience, whether you use it as a source to share information or to make something visually engaging.

Of course, this new, innovative social media, there are some limits to what it can do.  With the user base of Snapchat being between the ages of 13 and 25, businesses that decide to utilize Snapchar are often doing so to target a specific audience.  However, compared to other social media outlets such as Facebook or Twitter, your post won’t get lost in a feed of hundred of other posts.

Keys to Success

One of the most useful ways to utilize Snapchat is to use it as a marketing tool.  Similar to what was stated earlier, Snapchat has very specific limitations to its content, but that does not necessarily make it a bad thing.

Although Snaps expire as soon as whoever you sent it to opens it, you also have the option to add it to your Snapchat story, where your audience can view it as many times as they want within a 24-hour period.  On that same note, Snapchat does not require a lot of planning beforehand.  It is meant to capture a moment and it is hard to know what moment you are going to capture before it happens.

“Now all this information is fine and dandy, but how can I realistically use this for my organization?  How do I even get started?”

First tip: Develop Content. Developing content for Snapchat is very unique compared to developing content for any other kind of social media.  Since it is completely based on creating something visually stimulating within a 10 second period, you can’t afford to be long-winded on Snapchat.  Show your audience something interesting;  show them how your product works or give some behind the scenes of your company or an event.

Second tip: Be Interactive.  With any social media outlet, it’s just as important to be interactive with your audience as it is to have quality content.  Companies have an opportunity to ask their audience to reply and interact on Snapchat.  Think of this:  If the Susan G. Komen foundation wanted to raise awareness or do something different for Breast Cancer Awareness Month, they could work with Snapchat to maybe create a “Think Pink” filter and have people snap pictures back to them using the filter or even taking pictures and posting them on different social media.

Snapchar may be new and mostly geared towards a younger generation, but it is not to be underestimated in its ability to reach an audience.  Be creative.  Be interesting.  Be educational.  And just as importantly, have fun with it!  Happy snapping!